- Deep customer insights vs shallow feedback
- Understand customer’s jobs to be done
- Develop customer persona and stories
- Leverage data and analytics to map customer expectations better
- Learn techniques for gaining customer insights
- Leverage complaints as a powerful tool to understand customer expectations
Who is it relevant for?
- Tenured Managers
- Functional Heads
- Improved understanding of customer requirements
- Deeper customer insights and analysis
- Increased alignment on customer needs
Find out more about developing the skills for yourself, your team and your orsanisation.