It is becoming increasing critical for organisations to re-imagine customer journeys. Design thinking is a powerful process which puts customers at the centre and inspires people to create customer focussed solutions. Through this program, participants apply the design thinking process to create innovative customer journeys.

  • Human centred design principles
  • Design thinking process and tools
  • Customer storyboard creation
  • Tools to generate customer empathy
  • Customer journey mapping
  • Ideation techniques to re-create customer journey
  • Prototyping principles and techniques

Key Topics

Who is it relevant for?

  • Tenured Managers
  • Functional Heads
  • Improved customer journey mapping.
  • Innovative solutions to meet customer needs.
  • Application of design thinking on customer requirements.

Possible Outcomes

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