Complaints are the customer’s vehicle to sharing with the organisation how their experience has been and how they are feeling about being customers to the organisation. Unfortunately, mostly complaints get brushed under the carpet or addressed in such a way that leaves all concerned wanting for better.

A Complaint is a Gift is a breakthrough concept on service recovery, customer loyalty and effective complaint handling. The concept has ‘8 Golden Rules’ of complaint handling that help make complaint handling a powerful customer-focused tool.

When companies build ACIAG as a part of their DNA, they find it easier to retain and regain customers’ trust, in fact even impact their bottom-line results.