Building on our previous blog about the importance of strategy, we now turn to the next critical stage in the RAST Framework for Key Account Management (KAM): Tactics. While strategy sets the direction for your key accounts, it is tactical execution that transforms...
In the current hyper-competitive business setting, nurturing relationships with your most valuable customers is more critical than ever. That’s where Key Account Management (KAM) comes into play. KAM isn’t just another sales tactic—it’s a strategic...
Building on our previous blog about the importance of research, the next crucial step in the RAST Framework for ‘Key Account Management’ (KAM) is analysis. While research provides the essential data about key clients, analysis turns this data into actionable insights....
Key Insights from the 8th Edition of Tack TMI Buyers’ View of Salespeople Survey Introduction The business landscape is continuously evolving, driven by technological advancements, shifting consumer behaviours, and global events. Understanding buyer preferences,...
In the ever-evolving landscape of business, effective sales key account management (KAM) is crucial for sustainable growth and long-term success. Key accounts often contribute a significant portion of a company’s revenue, making it essential to nurture and...
Building a Culture of Learning That LastsJune 17, 2025
