7 Best Practices for Effective Key Account Management
Key account management framework is the strategic approach that companies take to manage and grow their most important customers. In other words, the ultimate purpose of key account management is to develop long-term, mutually beneficial relationships with the...
Leveraging the Power of Social Selling
In the “during Covid era”, organisations have had to work in complete uncertainty vis the environment, politics, economics, market, and customer. Most organisations, world over, are persistently trying out strategies that may help them to emerge from the quagmire....
Mine, Refine, Shine: Probing for Value Selling in a VUCA World
“Business is all about the customer; what the customer wants, and what they get. Generally, every customer wants a product or service that solves their problem, is worth their money, and is delivered with amazing customer service” – Fabrizio Moreira Delighting a...
Sales Management in the VUCA World
In the professional world, the time around the turn of the century brought with itself a strong inclination to the behaviors of the three Fs – Focused, Fast and Flexible. Of course, the shift in mindset was attracted by the geometrically progressing prominence and...RECENT POSTS
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